Rekindling Your Spark of Curiosity
Over the past month or so I have taken the time to do some deep introspection to recalibrate and recuperate after finishing my second book. I knew that I needed to take some time to work on branding and marketing, even as tempting as it might have been to immediately dive back into writing. However, instead of hiding in my writing, I decided to take a deep breath, exhale, and begin a "deep dig" into my marketing and messaging.
After several sessions of journaling spread over a few weeks, the concept of "empowerment" kept popping up. So, after a bit of spit and polish, I came up with the tagline of "empowerment through storytelling" to use as something of a positioning statement. From a marketing perspective, a positioning statement serves as a kind of container for one's ideas. Not only does it give a brand something to focus on, but, even more importantly, helps people find information and ideas that are relevant to their interests.
This "bucket" survived for approximately two weeks, after which I found myself drifting into topics that didn't directly deal with storytelling. So I decided to continue my digging. Marketing is an highly creative process, and like writing, incredibly iterative. Fortunately I also had a housesitting opportunity during this time — something that allowed me to hit the reset button and shake things up a bit.
They say that everything old is new again, and without even realizing that I had used it before I came up with "cultivating a love of learning". By marketing standards, the statement is a little long, but the most important thing is that it's an honest reflection of my interests and aspirations.
For the longest time, I have wanted to work on education reform — not in the sense of attempting to "fix what is broken" — but to begin carving a new path. Over the next several weeks and months, you can expect more podcast episodes covering a wide range of topics related to learning.
I will also be expanding my online offerings throughout the next several months. I am planning to offer tutorials and courses in a variety of subjects — beginning with Analogical Geometry and progressing from there. Some of this content will be free, other courses will be available for purchase either individually or on a subscription basis.
Needless to say, I'm absolutely thrilled to see where all of this goes!